Eclectic Systems have followed up their previous years’ as finalists and been shortlisted for the G14 Award for Promotional Campaign of the Year – Retail, this is for their impressive video “A day viewed through Residence 9” which leads the fabricator, installer and homeowner on a journey of the R9 window and also for the marketing materials that accompanied it.
Utilising the same set of marketing material for multiple audiences means that the same consistent message is being relayed. The wrong brochure will never be given to the wrong person as everyone uses the same. The marketing material was designed with each audience in mind; Eclectic Systems use it to sell to the fabricator, the fabricator uses the same set of material to sell to the installer and the installer uses that very same material to sell to the homeowner. This is a unique way of promoting a retail product from factory to end consumer.
Since the launch of “A day viewed through Residence 9” in May and at the FIT show in June the website visits are up 43% and “Residence 9” is the top keyword in Google. There has also been a huge increase in how people are finding the website through social media. Facebook was the top referrer at 43%, followed by Twitter and Pinterest both at 29%.
Dan Gill, managing director of Eclectic Systems commented: ‘We are very proud to once again be a finalist at the G-Awards, especially for Promotional Campaign of the Year – Retail as we have worked so hard to get the message across to multiple audiences and to see the fantastic response we have had and continue to have to our video and marketing material is a great accomplishment.’
Visit the website www.residence9.co.uk
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